Beni Ourain Rug - Blue with Diamond Pattern
The Beni Ourain is a simple yet chic traditional Moroccan rug
Approx. Size 8ft 10in x 6ft 2in x 1in
The coop that created this beautiful piece was founded out of an all male woodworking group. As this group grew, the carvers' wives played an increasingly important role in the village, but they did not have their own organization in which to express their needs. As such, Association Ighrem gathered the women of Agouti and helped them establish Association Ighrem Timdokkals (friends, in the local Berber dialect). Today, Association Ighrem Timdokkals represents the women of Agouti and enables them to generate income for their families through a small shop where the women can freely sell their handmade crafts. As they grow, they hope to be able to tackle bigger issues to make Agouti a better place for them and their children!
Anou is a community of artisans working together to reshape Morocco's artisan economy so that it works for rather than against them. By purchasing this rug you are supporting both an artisan's livelihood and their ability to shape the future of craft in Morocco. Anou represents a fundamental shift in the fair-trade industry. Instead of asking how organizations of businesses can help, Anou asks how can we build a resilient community of artisans where outside help and fair-trade organizations are no longer needed.